Bendigo Bank is actively involved in supporting various sports teams, health initiatives, and arts projects across Australia. Their sponsorships reflect a commitment to community engagement and development.
Sports Sponsorships
Adelaide Crows
Bendigo Bank has been a long-term partner of the Adelaide Football Club. In 2020, they renewed their commitment for an additional five years, continuing their support for the club's community initiatives and fan engagement programs.
Geelong Cats
The partnership between Bendigo Bank and the Geelong Cats spans over two decades. In 2019, they extended their sponsorship to include both the men's and women's VFL teams, emphasizing their support for diversity and inclusiveness in sports.
Bendigo Bank Spirit (WNBL)
Bendigo Bank is the major sponsor of the Bendigo Bank Spirit, a team in the Women's National Basketball League (WNBL). This sponsorship highlights their support for women's sports and local community engagement.
Health Initiatives
Mater Little Miracles
Bendigo Bank supports the Nine Telethon, which raises funds for Mater Little Miracles, a Queensland-based organization providing neonatal and maternal care. In 2025, the telethon raised over $10 million, surpassing its goal and demonstrating the community's generosity.
Arts and Community Projects
Helpmann Academy
Bendigo Bank collaborates with the Helpmann Academy, which assists emerging artists in developing their careers and showcasing their work. This partnership underscores Bendigo Bank's commitment to supporting the arts and fostering creativity within communities.
Read The Play
Through its partnership with the Geelong Cats, Bendigo Bank supports the 'Read The Play' program, which focuses on mental health education and awareness for young people. This initiative aims to reduce stigma and promote well-being among youth.
These sponsorships reflect Bendigo Bank's dedication to supporting sports, health, and arts initiatives that benefit communities across Australia.
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