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The Bank was formed as Elders Rural Bank, under a banking licence granted in 2000, to deliver a much needed specialist banking service to rural Australia when key banking services were being removed in these areas by major banks. In August 2009, Elders Rural Bank Limited changed its name to Rural Bank Limited and, in December 2010, Rural Bank became a fully-owned subsidiary of the Bendigo and Adelaide Bank Group. Since this time, the business model has expanded, but has not changed and Rural Bank’s products and services are now available at more than 400 locations nationally via a network of banking partners and our own agribusiness lending specialists based in rural and regional centres across the country.
Author: Prostobank Consulting
Source: company website